Metrosexual : a usually urban heterosexual male given to enhancing his personal appearance by fastidious grooming, beauty treatments, and fashionable clothes
In recent studies by the, Interpublic’s media shop BPN has documented the rise of the “mansumer.” ”While the job market for men has recently improved, the lasting effects of the recession have altered the traditional ‘provider’ paradigm,” BPN states. “With that, the new chief buyer in the American household is the man of the house. With the rise of the mansumer comes a whole new set of potential changes in advertising, purchase patterns and common marketing practices.”
The agency cites a batch of statistics to support its case. Forty percent of men are now the primary grocery shopper in the household, while 44% say they share equally in the task of housecleaning. And a whopping 86% agree that the male role in the household has been redefined and requires partaking in tasks that are “necessary to keep the household running,” including childcare, shopping and various other activities like buying the holiday gifts.
But, while men shop more than ever, they shop differently and with less emotion and more focus on achieving certain goals.
“Men don’t just shop; they buy,” stated BPN North American CEO Liz Ross. “Through our research and analysis, we are seeing that, whether by choice or obligation, men are doing more shopping than they have in the past,” said Ross. “These men are no longer disenfranchised ; rather, they are empowered by technology and a growing recognition of the contributions they make.”
The agency recommends that retailers create recognition programs in line with the mansumer’s “need for praise.” Also, retailers should consider increasing the number of price match opportunities they present to shoppers. A re-evaluation of gift card strategies might also help boost sales, BPN asserts.
“Needs may be different this year because the mansumer is aware of exactly what his family wants this holiday season. He’s no longer unsure what to buy.”
Being born and raised in Nashville, I’ve had the pleasure getting to know a lot of people. Some business owners, some consumers and some that take pride in being both. They all seem to have one thing in common… wanting their dollars stretched as far as possible. I don’t know many people who like wasting money. So as a listener of Lightning 100 know that we do business with people we think you will appreciate and enjoy doing business with. As for businesses… here is a an easy-to-read chart of our listener demographic, ages 18-74.Information provided by The Media Audit.
It’s entirely possible Friday, December 21st may be my last airshift. Ever. Yup. Or not. Either way, I’m going to indulge myself. And I’m bringing you with me.
Tell me. What’s your last request?
If there was one song in the world that you’d want to hear just one last time before the fit all hits the shans, what would it be? I’ll work in what I can. No, really.
I’m going to throw in a prize, for those of you who plan on being around December 22nd and on: a sweet pair of Maui Jim Cliff House shades! Random drawing from request entries. Winner must be able to pick them up at the station.
How would you like the chance to win a “Perfectly Crafted Colorado Experience”, including airfare and accommodations for two, the chance to tour the Blue Moon brewery, have dinner with the Blue Moon Brewmaster and experience the slopes, Blue Moon style? Here it is!
Lightning 100 and Blue Moon are giving away this perfectly crafted experience on Wednesday, December 19th between 6-8pm at Broadway Brewhouse & Mojo Grille – Midtown.
To be eligible to win, here is what you need to do:
ALL ENTRANTS MUST BE 21 YEARS OF AGE OR OLDER!
Music City – get creative! Create your ‘Perfectly Crafted Blue Moon Art’ (examples include: body painting, songwriting, drawings, paintings, sketches, photography, sculpting, costumes, etc.) and bring it to Broadway Brewhouse & Mojo Grille – Midtown on Wednesday, December 19th between 6-8pm.
Then join us at Broadway Brewhouse & Mojo Grille – Midtown on December 19th between 6 and 8pm where we will announce the winner. Participate must be present to win.
Old Crow Medicine Show will be playing their sold out New Years Eve show at the Ryman and only we are giving you the chance to win tickets. The first two listeners to our station with every item on the list, will win one pair of tickets to OCMS on New Years Eve.
Take a second and think of your favorite book. You know… the one you’ve read several times. One so good, when they based a movie around it you were disappointed. Why do you think that was the case?
The answer is really quite simple.
When something is described well, we easily create a picture in our mind. A powerful, vibrant, highly defined picture. It is always one-of-a-kind and our own way of capturing the words and creating images.
So no matter what product you are selling or services you are offering, let the listener create the image. Radio IS the “full page” ad.
Have you experienced what radio can do for your company?
LOCAL ARTIST OF THE WEEK Alyssa Bonagura – I Make My Own Sunshine – Love Hard
DJ PICKS Hammel – Dave Rawlings Machine – Monkey & The Engineer – A Friend Of A Friend (2009) Wells – Charlie – Takes One - Dreaming
Featured Guest- Nick DeVan- G.E.D. Soul Records (Raw Funk & heavy Soul) Est. 2007 – gedsoulrecords.com Nicks Picks- 1. DeRobert & the Half Truths- I Got Burned 2. AJ & the Jiggawatts- The Drop 3. DeRobert 7 the Half Truths- Christmas Kisses- Super Soul Christmas
THIS JUST IN- The Southern Shame – That Sorta Guy - Careful w/ That Ax Modoc – Mother Mary- Fortune & Fame
Local Artist Of The Week: Honey Honey-Turn That Finger Around-Billy Jack Playing Tin Roof 2 11/02 at 7pm
Dj Picks: Hammel: James Wallace & the Naked Light- To The River- More Strange News From Another Star Wells: Paul McDonald & the Grand Magnolias- Deamons
Featured Guest: HeyPenny HeyPenny’s Picks: HeyPenny- 40 Watt- Playing 10/31 at The Cannery Tristen- Matchstick Murder The Features- Lions
This Just In: Brad Jones-Oh Well My Love Farewell-Oh Well My Love Farewell
Bands About Town: Kyle Andrews- Turn The Radio Up- Robot Learn Love- Playin’ 10/31 High Watt w/ Diamond Rings, Stepdad & Goldfields Honey Locust- Walkin’ Shones- Fear Is A Feeling- Playin’ The High Watt 11/02 w/ Frontier Ruckus & Foreign Fields
The Black Keys premiered the video for “The Baddest Man Alive,” a collaboration with rapper-actor RZA, this week. The song is off the soundtrack to the RZA-directed movie The Man With the Iron Fists, which opens Friday. The video features a slow-motion food fight between The Black Keys and RZA…. in a Chinese restaurant.
Lightning 100 welcomes fun. to Ryman Auditorium on February 16th. Tickets go on sale Friday at 10am and Lightning 100 has your front row tickets! We’re looking for the most outrageous or funny video of you singing part of your favorite song by fun.. Just shoot your video, upload it to youtube and send us the link on facebook.
The top 5 videos will win tickets for fun.. First place wins front row tickets, 2nd place gets second row and so on.
Email Contest@Lightning100.com with the subject line of ” Fan of Fun.” Please include the following info.
Wanna go to Moogfest?! Well Moogfest will be in Asheville, NC this October 26th and 27th and only Lightning 100 is giving you the chance to score TWO passes to the festival the celebrates music, musical instrumentation and musicians of all shapes and sizes! We want our L100 listeners to leave a comment below and tell us their stories and memories of their very first instrument. Did your grandfather buy you your first guitar when you were 15? Or do you still pluck the strings of the violin your happy your parents made you learn how to play when you were 5? We want to know what music means to you and how an old piece of wood made you who you are. We will pick two winners to get TWO passes each to Moogfest! Get the tissues, set down the drumsticks and start writing. It doesn’t have to be an essay, just a memory!
Have you ever wondered how we pick the music that’s played on Lightning 100? It’s pretty simple actually, Dan, Wells, Mary, The Rev., Brian, Hammel and whoever else is around get together once a week and we listen to a bunch of songs. We vote on the tracks we like best and that’s what gets added to the Lightning 100 playlist. It doesn’t matter if the acts are local, unsigned or on a major label, the best songs each week make the cut.
Bookmark my blog for the inside scoop on bands we’re considering for airplay on Lightning 100. I’ll give you a list of what we’re listening to and you can hit me back with your opinions. Your vote counts as much as mine.
Thanks for helping us make Lightning 100 the best radio station in Nashville.
Mo’ money, mo’ problems? Not during the spookiest time of year! Halloween is here and Moe is coming to haunt the Ryman for a scare-tastic show! Lightning 100 will be doing a thriller of a promotion for ticket gives where listeners can go to our website and submit their own REAL LIFE ghost stories! Has someone seen a scary figure in an old house or even hilariously thought ketchup on a wall was blood? We want to hear your stories from creepy to funny and the winners will get tickets to the astounding MOE show on October 27th! Post your story below and you might just win!
Lightning 100 wants to send you to Marathon Music Works One Year Birthday Bash featuring The Wailers for free on November 7th! We are completely full on the guest list. Please check your email for your confirmation ticket.
As I found out when we announced this particular Retro Lightning, tons of people who were around at the time still marvel at what a great year it was for music! Prince was at the top of his game, dropping gems all over the place; American roots rock was picking up steam; the UK was sending all kinds of bright pop & psychedelia our way. We could easily expand this one way beyond four hours.
A ha - Take on me Lone Justice - Ways to Be Wicked Phil Bailey / Phil Collins - Walking on the Chinese Wall
Big Audio Dynamite – e=mc2 Del Fuegos - Don’t Run Wild Robert Palmer - Addicted to Love Eric Clapton - She’s Waiting
Bryan Ferry - Slave to Love
Golden Palominos - Go The Firm - Radioactive Katrina & the Waves - Walking on Sunshine Howard Jones - Things Can Only Get Better Tom Petty - Don’t Come Around Here No More s
Shriekback - Nemesis
Hooters - All You Zombies INXS - This Time Paul Young - Everytime You Go Away Love & Rockets - Haunted / When the Minutes Drag
Nick Lowe - I Knew the Bride Replacements - Kiss Me On the Bus Duran2 - A View to a Kill
The Alarm - Strength The Cult - Rain New Order - Love Vigilantes
John Hiatt - Living a Little, Laughing a Little Jason & the Scorchers – Broken Whiskey Glass
Simple Minds - Alive & Kicking Dream Academy - Life in a Northern Town General Public - Never You Done That Level 42 - Something About You
Glenn Frey - You Belong to the City Flash & the Pan - Midnight Man
Pete Townshend - Face the Face Oingo Boingo - Dead Man’s Party
Then / Now
Til Tuesday - Voices Carry Aimee Man - Charmer Bob Dylan - Tight Connection to the Heart Bob Dylan - Duquesne Whistle
Dire Straits - So Far Away The Cure - 6 Different Ways Prince - Pop Life R.E.M. - Driver 8 U2 - 3 Sunrises
Ever since Mikky Ekko came out with Strange Fruits EP in 2010, I’ve been waiting for more new music from him. The only real place to catch these treats would be to attend the shows. Hope you enjoy these new tunes.