We all get excited to see the advertisements during the Super Bowl. The Big Game brings out the industry’s best commercials and at $4 million for a 30-second spot, you’d hope for results. However, according to a study conducted by Nielsen Entertainment for the Radio Advertising Bureau, this year’s advertisers during the “Big Game” had these results…
Only 15% of game viewers said, they later looked for the ads or related content online.
Only 9% of game viewers posted, tweeted, or shared links about the ads.
As few as 7% of game viewers claimed that they actually looked for more information online about the advertised products or brands.
The survey below consisted of online interviews conducted on February 6, 2013 with 750 respondents aged 18-54 who said they had watched the game and saw any of the 10 ads in question.
Respondents who said they had seen each of the ads in question while they were watching the Big Game were asked to answer the following unaided questions:
“What type of product or service was being advertised in the TV ad…?”
“What was the actual brand name of the product advertised in the TV ad…?”
The ads were described as “The TV ad where…”
An animated black goldfish swam around singing “No Diggity.”
Paul Harvey narrated a tribute to the American Farmer.
Tracy Morgan from 30 Rock talks in front of a giant flag.
People were all having a hard time trying to pronounce the month of FebuANY.
A woman is saved by a lifeguard who punches a shark, then leaves him for an astronaut.
A man leaving the house realizes his sleeping girlfriend is wearing his favorite t-shirt.
A wife wins big on a scratch-off card in a mini mart while her husband chokes on a hot dog.
A young son asks his father where babies come from.
The celebrities Paul Rudd and Seth Rogen are called in to audition for the same ad.
A man walking down the street catches on fire, grows elephant feet and turns a tanker truck into rubber duckies.
Lightning 100 wants to know what youre getting ready for this year! Are you going to have a baby? Are you scoring VIP tickets to Live on the Green? Maybe you are going to Europe this summer! To get you ready for Dispatch’s May 29th show, tell us on facebook what you are looking forward too this new year and you might just win tickets!
Local Artist of The Week The Kicks- Live Fast Die Young- Tonight everything Changes- itunes special 6.99
Dj Picks Hammel – Trenton – Within My Soul – Dreamers Wells – Michael Logan- Mystery- Things I Failed To Mention
This Just In Blackfoot Gypsies- Coming Through The Pines-(Feb 8th at Exit/In,Feb 11th at High Watt) The Electric Hearts- Tired Marie Hines-My Love Will Never Fail You- The Tide & Sea-Local artist of the week- Feb 11-17
Bands around town Leagues-You Belong Here- You Belong Here- Playing @ Mercy w/ Nikki Lane 2/1/13 Jacob Jones- Play it Loud Ray- Good Timin’ In Waynetown The Depressions- I Think I know I love you- Playing the Basement 1/31/13 Cory Branan – Skateland South – The Hell You Say – The High Watt 2/2/13
The Avett Brothers have a fan in Mumford and Sons‘ Winston Marshall. The banjo player blogged in 2012 about his love of the band’s 2006 album Four Thieves Gone: The Robbinsville Sessions. The band reissued that album on vinyl back in November and now Marshall has shot a funny video to promote it. Check him out below as “Tarquinius Grossman of HarMoney Records.” Parental Warning, bad language!
Metrosexual : a usually urban heterosexual male given to enhancing his personal appearance by fastidious grooming, beauty treatments, and fashionable clothes
In recent studies by the, Interpublic’s media shop BPN has documented the rise of the “mansumer.” “While the job market for men has recently improved, the lasting effects of the recession have altered the traditional ‘provider’ paradigm,” BPN states. “With that, the new chief buyer in the American household is the man of the house. With the rise of the mansumer comes a whole new set of potential changes in advertising, purchase patterns and common marketing practices.”
The agency cites a batch of statistics to support its case. Forty percent of men are now the primary grocery shopper in the household, while 44% say they share equally in the task of housecleaning. And a whopping 86% agree that the male role in the household has been redefined and requires partaking in tasks that are “necessary to keep the household running,” including childcare, shopping and various other activities like buying the holiday gifts.
But, while men shop more than ever, they shop differently and with less emotion and more focus on achieving certain goals.
“Men don’t just shop; they buy,” stated BPN North American CEO Liz Ross. “Through our research and analysis, we are seeing that, whether by choice or obligation, men are doing more shopping than they have in the past,” said Ross. “These men are no longer disenfranchised ; rather, they are empowered by technology and a growing recognition of the contributions they make.”
The agency recommends that retailers create recognition programs in line with the mansumer’s “need for praise.” Also, retailers should consider increasing the number of price match opportunities they present to shoppers. A re-evaluation of gift card strategies might also help boost sales, BPN asserts.
“Needs may be different this year because the mansumer is aware of exactly what his family wants this holiday season. He’s no longer unsure what to buy.”
Being born and raised in Nashville, I’ve had the pleasure getting to know a lot of people. Some business owners, some consumers and some that take pride in being both. They all seem to have one thing in common… wanting their dollars stretched as far as possible. I don’t know many people who like wasting money. So as a listener of Lightning 100 know that we do business with people we think you will appreciate and enjoy doing business with. As for businesses… here is a an easy-to-read chart of our listener demographic, ages 18-74.Information provided by The Media Audit.
It’s entirely possible Friday, December 21st may be my last airshift. Ever. Yup. Or not. Either way, I’m going to indulge myself. And I’m bringing you with me.
Tell me. What’s your last request?
If there was one song in the world that you’d want to hear just one last time before the fit all hits the shans, what would it be? I’ll work in what I can. No, really.
I’m going to throw in a prize, for those of you who plan on being around December 22nd and on: a sweet pair of Maui Jim Cliff House shades! Random drawing from request entries. Winner must be able to pick them up at the station.
How would you like the chance to win a “Perfectly Crafted Colorado Experience”, including airfare and accommodations for two, the chance to tour the Blue Moon brewery, have dinner with the Blue Moon Brewmaster and experience the slopes, Blue Moon style? Here it is!
Lightning 100 and Blue Moon are giving away this perfectly crafted experience on Wednesday, December 19th between 6-8pm at Broadway Brewhouse & Mojo Grille – Midtown.
To be eligible to win, here is what you need to do:
ALL ENTRANTS MUST BE 21 YEARS OF AGE OR OLDER!
Music City – get creative! Create your ‘Perfectly Crafted Blue Moon Art’ (examples include: body painting, songwriting, drawings, paintings, sketches, photography, sculpting, costumes, etc.) and bring it to Broadway Brewhouse & Mojo Grille – Midtown on Wednesday, December 19th between 6-8pm.
Then join us at Broadway Brewhouse & Mojo Grille – Midtown on December 19th between 6 and 8pm where we will announce the winner. Participate must be present to win.
Old Crow Medicine Show will be playing their sold out New Years Eve show at the Ryman and only we are giving you the chance to win tickets. The first two listeners to our station with every item on the list, will win one pair of tickets to OCMS on New Years Eve.
Take a second and think of your favorite book. You know… the one you’ve read several times. One so good, when they based a movie around it you were disappointed. Why do you think that was the case?
The answer is really quite simple.
When something is described well, we easily create a picture in our mind. A powerful, vibrant, highly defined picture. It is always one-of-a-kind and our own way of capturing the words and creating images.
So no matter what product you are selling or services you are offering, let the listener create the image. Radio IS the “full page” ad.
Have you experienced what radio can do for your company?
LOCAL ARTIST OF THE WEEK Alyssa Bonagura – I Make My Own Sunshine – Love Hard
DJ PICKS Hammel – Dave Rawlings Machine – Monkey & The Engineer – A Friend Of A Friend (2009) Wells – Charlie – Takes One - Dreaming
Featured Guest- Nick DeVan- G.E.D. Soul Records (Raw Funk & heavy Soul) Est. 2007 – gedsoulrecords.com Nicks Picks- 1. DeRobert & the Half Truths- I Got Burned 2. AJ & the Jiggawatts- The Drop 3. DeRobert 7 the Half Truths- Christmas Kisses- Super Soul Christmas
THIS JUST IN- The Southern Shame – That Sorta Guy - Careful w/ That Ax Modoc – Mother Mary- Fortune & Fame
Local Artist Of The Week: Honey Honey-Turn That Finger Around-Billy Jack Playing Tin Roof 2 11/02 at 7pm
Dj Picks: Hammel: James Wallace & the Naked Light- To The River- More Strange News From Another Star Wells: Paul McDonald & the Grand Magnolias- Deamons
Featured Guest: HeyPenny HeyPenny’s Picks: HeyPenny- 40 Watt- Playing 10/31 at The Cannery Tristen- Matchstick Murder The Features- Lions
This Just In: Brad Jones-Oh Well My Love Farewell-Oh Well My Love Farewell
Bands About Town: Kyle Andrews- Turn The Radio Up- Robot Learn Love- Playin’ 10/31 High Watt w/ Diamond Rings, Stepdad & Goldfields Honey Locust- Walkin’ Shones- Fear Is A Feeling- Playin’ The High Watt 11/02 w/ Frontier Ruckus & Foreign Fields
The Black Keys premiered the video for “The Baddest Man Alive,” a collaboration with rapper-actor RZA, this week. The song is off the soundtrack to the RZA-directed movie The Man With the Iron Fists, which opens Friday. The video features a slow-motion food fight between The Black Keys and RZA…. in a Chinese restaurant.