What “Big Game” Ads Do You Remember?

We all get excited to see the advertisements during the Super Bowl.  The Big Game brings out the industry’s best commercials and at $4 million for a 30-second spot, you’d hope for results.  However, according to a study conducted by Nielsen Entertainment for the Radio Advertising Bureau, this year’s advertisers during the “Big Game” had these results…

  • Only 15% of game viewers said, they later looked for the ads or related content online.
  • Only 9% of game viewers posted, tweeted, or shared links about the ads.
  • As few as 7% of game viewers claimed that they actually looked for more information online about the advertised products or brands.

The survey below consisted of online interviews conducted on February 6, 2013 with 750 respondents aged 18-54 who said they had watched the game and saw any of the 10 ads in question.

Respondents who said they had seen each of the ads in question while they were watching the Big Game were asked to answer the following unaided questions:

 

  • “What type of product or service was being advertised in the TV ad…?”
  • “What was the actual brand name of the product advertised in the TV ad…?”


The ads were described as “The TV ad where…”

  • An animated black goldfish swam around singing “No Diggity.”
  • Paul Harvey narrated a tribute to the American Farmer.
  • Tracy Morgan from 30 Rock talks in front of a giant flag.
  • People were all having a hard time trying to pronounce the month of FebuANY.
  • A woman is saved by a lifeguard who punches a shark, then leaves him for an astronaut.
  • A man leaving the house realizes his sleeping girlfriend is wearing his favorite t-shirt.
  • A wife wins big on a scratch-off card in a mini mart while her husband chokes on a hot dog.
  • A young son asks his father where babies come from.
  • The celebrities Paul Rudd and Seth Rogen are called in to audition for the same ad.
  • A man walking down the street catches on fire, grows elephant feet and turns a tanker truck into rubber duckies.

 

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