Take a second and think of your favorite book. You know… the one you’ve read several times. One so good, when they based a movie around it you were disappointed. Why do you think that was the case?
The answer is really quite simple.
When something is described well, we easily create a picture in our mind. A powerful, vibrant, highly defined picture. It is always one-of-a-kind and our own way of capturing the words and creating images.
So no matter what product you are selling or services you are offering, let the listener create the image. Radio IS the “full page” ad.
Have you experienced what radio can do for your company?