Phosphorescent – Song for Zula (live on Fallon)

Alabama native Matthew Houck & co have one of the most compelling songs of 2013. Here’s the live TV performance from Late Night with Jimmy Fallon’s 4/23 show.

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The Columnist Corn-Hole Toss Competition

ColumnistThe Columnist is playing at TPAC’s Johnson Theatre, April 20th – May 4th. David Auburn’s The Columnist—written locally – performed nationally; paints a portrait of legendary and controversial Joseph Alsop and of a rapidly changing America. For decades, Joseph Alsop was the most powerful journalist in the country: beloved, feared, and courted in equal measure by the Washington social world at whose center he sat. As the country and the world of journalism moved into a time of dizzying changes and drastic shifts, the intense political drama Alsop was embroiled in became deeply personal as well. Both intense and moving, David Auburn delivers intelligence and insight in one of the most gripping new plays to hit the American stage.

Corn-Hole Toss Competition: Corn-hole or Corn Toss is similar to horseshoes except you use wooden boxes called corn-hole platforms and corn bags instead of horseshoes and metal stakes. Contestants take turns pitching their corn bags at the corn-hole platform until a contestant reaches the score of 21 points. A corn bag in the hole scores 3 points, while one on the platform scores 1 point.

 

  • Our competition will not go to 21 points due to time constraints. We will go to 11.
  • Call to action during the Friday Afternoon Live with Wells from 5-7 for participants to show to register. Number of registrants is unlimited.
  • 8 Teams of 2 will be picked at random from the registered guests.
  • 2 sets of teams will play at a time.
  • The contest will be at Soulshine on April 12th.
  • Game on!

Click here for official rules.

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Music City Mayhem Bands Rule!

Mary Brace For the past three years, Lightning 100 has conducted a new rite of spring for Nashville, with our Music City Mayhem contest. Nashville area bands and solo musicians of all stripes and styles are invited to stick their necks out and submit their best to be judged by Lightning 100′s listeners and online users.

There’s nothing scientific about Music City Mayhem, other than the math that adds the votes.

When an artist submits their song, it gets listened to by all of Lightning 100′s full-time jocks, our program director Dave Rossi, web-guy Brian Waters (Music city Mayhem was actually Brian’s brain-child), and Tich McWilliams from our marketing staff. Songs are rated 0-10 and the highest total point-getters go on the air for the rest of the world to vote on.

When I sit down to listen and vote, I don’t start out with numbers. I start out with yes; maybe yes; maybe; maybe no; and no. Then I go back and change “yes” to 10, “maybe yes” to 7, “maybe” to 5, etc.. If I feel that a yes maybe truly isn’t a full 10, I may squeak it down to 9.

For me, yes means it’s something I can play on the air without cringing in any way. It means, if I ask myself, “is there anything about this song that’s not very good or, if flawed, doesn’t transcend those flaws?” the answer is, unequivocally, no.

Sometimes you make some good calls, sometimes no. In the voting so far, two artists whose songs were only a maybe for me scored a big honking yes with Lightning 100 listeners and online voters. On the other side of it, there are some songs I gave 10s to, that only barely made it to the top 32, that turned out to be dark horse candidates that unseated far more well-known and loved Nashville artists.

In 2010 when we started, a band called Hightide Blues walked away with the first title. They didn’t last, but singer Paul McDonald went on to become an American Idol finalist. 2011, none of us had ever heard of Eastern Block but we were blown away with their entry – and so were listeners; in 2012, we hardly imagined the little reggae band we were grooving on would make it all the way to the stage at Live on the Green. Reggae, ruling a Nashville music throw-down? Shouldn’t someone film a documentary about that?

For us at the radio station, it’s been a fantastic way of discovering a number of highly talented artists that, for one reason or another, get overlooked among Nashville’s exploding music scene. When the listeners pick a dark horse candidate over an artist that’s considered either very hot or very cool, depending on how you look at such things, by music industry insiders and scene leaders in Nashville, it’s a signal that we need to recheck our compasses and see what we’re overlooking, and why. I’m thankful for that reality check. Always.

I’ve no idea what the next match-ups and rounds will bring, and can’t begin to try to predict which artist will be this year’s champ and score all that gear, studio time, and Live on the Green slot. Can’t wait to find out.

More than anything, I want to express appreciation for all of the artists who took this opportunity to get heard, at the risk of getting shot down. Thank you all, for the music and the inspiration you provide.

Props.

-Mary

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Caitlin Rose Live on Lightning 3/7/13 at 3pm

I first met Caitlin Rose in 2010 backstage at Bonnaroo.  Of course I had known of her for quite some time, but meeting her in person was a real treat. Here is the song she played for us in a media tour bus way back when.

Let us not mince words here, Caitlin is one of Nashville’s best songwriters.  That’s not just me saying that either…
“Rose’s voice is one of the finest instruments to grace country music in decades” – Album of the Week – The Sunday Times
“We’ve been waiting with bated breath for Caitlin Rose’s sophomore effort The Stand-In” – American Songwriter
“Through her indie-leaning yet twanging vocals, Rose reveals a talent for conveying her emotions through opaque narratives instead of straight forward confessionals” – Rolling Stone

Caitlin will be coming into the Lightning 100 studios Thursday, March 7th at 3pm, just 48 hours removed from the release of her sophomore effort The Stand-In.  Don’t forget, Lightning 100 will be presenting her album release show at Mercy Lounge on March 9th.  Tickets available at the Concert Calendar. 

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What “Big Game” Ads Do You Remember?

We all get excited to see the advertisements during the Super Bowl.  The Big Game brings out the industry’s best commercials and at $4 million for a 30-second spot, you’d hope for results.  However, according to a study conducted by Nielsen Entertainment for the Radio Advertising Bureau, this year’s advertisers during the “Big Game” had these results…

  • Only 15% of game viewers said, they later looked for the ads or related content online.
  • Only 9% of game viewers posted, tweeted, or shared links about the ads.
  • As few as 7% of game viewers claimed that they actually looked for more information online about the advertised products or brands.

The survey below consisted of online interviews conducted on February 6, 2013 with 750 respondents aged 18-54 who said they had watched the game and saw any of the 10 ads in question.

Respondents who said they had seen each of the ads in question while they were watching the Big Game were asked to answer the following unaided questions:

 

  • “What type of product or service was being advertised in the TV ad…?”
  • “What was the actual brand name of the product advertised in the TV ad…?”


The ads were described as “The TV ad where…”

  • An animated black goldfish swam around singing “No Diggity.”
  • Paul Harvey narrated a tribute to the American Farmer.
  • Tracy Morgan from 30 Rock talks in front of a giant flag.
  • People were all having a hard time trying to pronounce the month of FebuANY.
  • A woman is saved by a lifeguard who punches a shark, then leaves him for an astronaut.
  • A man leaving the house realizes his sleeping girlfriend is wearing his favorite t-shirt.
  • A wife wins big on a scratch-off card in a mini mart while her husband chokes on a hot dog.
  • A young son asks his father where babies come from.
  • The celebrities Paul Rudd and Seth Rogen are called in to audition for the same ad.
  • A man walking down the street catches on fire, grows elephant feet and turns a tanker truck into rubber duckies.

 

Get Full Report Here

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Win a trip to Red Bull’s 120 Hours in Austin!

poster-final

Lightning 100 Nashville’s independent radio invites you to the first “Red Bull Sound Select” showcase featuring Cherub, the Black Cadillacs and The Electric Hearts. A very limited number of tickets are available now for $3 at Exitin.com. Make sure to vote today at RedBullSoundSelect.com to send one of these bands to Red Bull’s 120 Hours in Austin and you’ll also be entered to win the trip as well!

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Jim James…

Such a cool performance on Jimmy Fallon… Check it!

Jim James – A New Life

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“Sol Cat” by Sol Cat

“Sol Cat” by Sol Cat

Debut Full-Length by Sol Cat

Album Release 2/9 at The Stone Fox

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DISPATCH GET READY BOY

Lightning 100 wants to know what youre getting ready for this year! Are you going to have a baby? Are you scoring VIP tickets to Live on the Green? Maybe you are going to Europe this summer! To get you ready for Dispatch’s May 29th show, tell us on facebook what you are looking forward too this new year and you might just win tickets!

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the615 1/29/13

Episode30. The615 1/29/13

Local Artist of The Week
The Kicks- Live Fast Die Young- Tonight everything Changes- itunes special 6.99

Dj Picks
Hammel – Trenton – Within My Soul – Dreamers
Wells – Michael Logan- Mystery- Things I Failed To Mention

This Just In
Blackfoot Gypsies- Coming Through The Pines-(Feb 8th at Exit/In,Feb 11th at High Watt)
The Electric Hearts- Tired
Marie Hines-My Love Will Never Fail You- The Tide & Sea-Local artist of the week- Feb 11-17

Bands around town
Leagues-You Belong Here- You Belong Here- Playing @ Mercy w/ Nikki Lane 2/1/13
Jacob Jones- Play it Loud Ray- Good Timin’ In Waynetown
The Depressions- I Think I know I love you- Playing the Basement 1/31/13
Cory Branan – Skateland South – The Hell You Say – The High Watt 2/2/13

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Kishi Bashi…

Another one I’ve been diggin on…

Kishi Bashi – Bright Whites

Kishi Bashi – Manchester

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Restaurant Week Deals

Lightning 100 loves locally owned restaurants, especially when they are offering amazing deals!  Below are special prices and menus our participating members are offering from January 14-20, 2013 (note that some places are closed Sunday or Monday). Prices do not include tax and gratuity. And remember, many restaurants require reservations during this week, so call ahead and avoid disappointment. Which deal are you going to enjoy this weekend?  Enjoy!

 

 

417 Union
Two complete lunches, $20.13

55 South
Three-course meal, $20.13

Bound’ry
Appetizer, entree (except filet), dessert from the menu, $30.13

Burger Up
Two burgers and two draft beers, $25.13

Cabana
Three-course tasting menu $20.13. Wine flight with each course, $10.06

Caffe Nonna
Two-course lunch for two, $20.13; Three-course dinner, $30.13 pp.

Chago’s Cantina
Two dinners (appetizer and entrée each) for $20.13

Read more

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Mumford & Sons review The Avett Brothers PARENTAL WARNING!

The Avett Brothers have a fan in Mumford and SonsWinston Marshall. The banjo player blogged in 2012 about his love of the band’s 2006 album Four Thieves Gone: The Robbinsville Sessions. The band reissued that album on vinyl back in November and now Marshall has shot a funny video to promote it. Check him out below as “Tarquinius Grossman of HarMoney Records.” Parental Warning, bad language!

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Fruit Ninjas….the movie

We all know the game Fruit Ninja, but it has now been brought to reality by a tubby fellow and his sword. Oh yeah, and it’s set to freakin’ dubstep. Wub wub slice wub slice slice.

fruit-ninja

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Lucius…

This group is out of Brooklyn, NY & played with Milo Greene at the High Watt when they were in  town late last year.

 

Lucius – Don’t Just Sit There


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More Frightened Rabbit…

You should be hearing this very soon…

Frightened Rabbit – The Woodpile

The new record Pedestrian Verse drops in February and they’re playing our Nashville Sunday Night live broadcast on March 24th!

Oh yeah, if you missed it…

http://lightning100.com/tag/frightened-rabbit/#.UOX9lqzNmSo

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Luella & The Sun…

These guys are going to be chased by every music industry entity in 2013…

Luella & The Sun – Light In The Sky

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The Rise of the “Mansumer”

Metrosexual  : a usually urban heterosexual male given to enhancing his personal appearance by fastidious grooming, beauty treatments, and fashionable clothes

In recent studies by the, Interpublic’s media shop BPN has documented the rise of the “mansumer.”  ”While the job market for men has recently improved, the lasting effects of the recession have altered the traditional ‘provider’ paradigm,” BPN states. “With that, the new chief buyer in the American household is the man of the house. With the rise of the mansumer comes a whole new set of potential changes in advertising, purchase patterns and common marketing practices.”

The agency cites a batch of statistics to support its case. Forty percent of men are now the primary grocery shopper in the household, while 44% say they share equally in the task of housecleaning. And a whopping 86% agree that the male role in the household has been redefined and requires partaking in tasks that are “necessary to keep the household running,” including childcare, shopping and various other activities like buying the holiday gifts.

But, while men shop more than ever, they shop differently and with less emotion and more focus on achieving certain goals.

“Men don’t just shop; they buy,” stated BPN North American CEO Liz Ross. “Through our research and analysis, we are seeing that, whether by choice or obligation, men are doing more shopping than they have in the past,” said Ross. “These men are no longer disenfranchised
; rather, they are empowered by technology and a growing recognition of the contributions they make.”

The agency recommends that retailers create recognition programs in line with the mansumer’s “need for praise.” Also, retailers should consider increasing the number of price match opportunities they present to shoppers. A re-evaluation of gift card strategies might also help boost sales, BPN asserts.

“Needs may be different this year because the mansumer is aware of exactly what his family wants this holiday season. He’s no longer unsure what to buy.”

(Source: Marketing Daily, 12/05/12) (RAB: Radio Sales Today)

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Nashville’s Best Listeners…

 

Being born and raised in Nashville, I’ve had the pleasure getting to know a lot of people.  Some business owners, some consumers and some that take pride in being both.  They all seem to have one thing in common… wanting their dollars stretched as far as possible.  I don’t know many people who like wasting money.  So as a listener of Lightning 100 know that we do business with people we think you will appreciate and enjoy doing business with.  As for businesses… here is a an easy-to-read chart of our listener demographic, ages 18-74.  Information provided by The Media Audit.

 

 

I told you our listeners ROCK!     :-D

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Win Maui Jim Shades with Your Last Request. Or Not.

last margarita

Last Margarita?

Okay, so.

The world may or may not be ending next Friday, with all that Mayan calendar business. Don’t know about you, don’t know about what the skeptics say, but I intend to hedge my bets.

It’s entirely possible Friday, December 21st may be my last airshift. Ever. Yup. Or not. Either way, I’m going to indulge myself. And I’m bringing you with me.

Tell me. What’s your last request?

If there was one song in the world that you’d want to hear just one last time before the fit all hits the shans, what would it be? I’ll work in what I can. No, really.

I’m going to throw in a prize, for those of you who plan on being around December 22nd and on: a sweet pair of Maui Jim Cliff House shades! Random drawing from request entries. Winner must be able to pick them up at the station.

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Perfectly Crafted Colorado Experience

How would you like the chance to win a “Perfectly Crafted Colorado Experience”, including airfare and accommodations for two, the chance to tour the Blue Moon brewery, have dinner with the Blue Moon Brewmaster and experience the slopes, Blue Moon style?  Here it is!

Lightning 100 and Blue Moon are giving away this perfectly crafted experience on Wednesday, December 19th between 6-8pm at Broadway Brewhouse & Mojo Grille – Midtown.

To be eligible to win, here is what you need to do:

ALL ENTRANTS MUST BE 21 YEARS OF AGE OR OLDER!

Music City – get creative! Create your ‘Perfectly Crafted Blue Moon Art’ (examples include: body painting, songwriting, drawings, paintings, sketches, photography, sculpting, costumes, etc.) and bring it to Broadway Brewhouse & Mojo Grille – Midtown on Wednesday, December 19th between 6-8pm.

Then join us at Broadway Brewhouse & Mojo Grille – Midtown on December 19th between 6 and 8pm where we will announce the winner.  Participate must be present to win.

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Old Crow Medicine Show Scavengers List

Old Crow Medicine Show will be playing their sold out New Years Eve show at the Ryman and only we are giving you the chance to win tickets.  The first two listeners to our station with every item on the list, will win one pair of tickets to OCMS on New Years Eve.

Scavengers List:

  1. Tin Roof cup
  2. Photo of Music Circle statue
  3. Lightning 100 coaster from Corsair
  4. Photo of your face in front of a Thousand Faces
  5. A bumper sticker from Grimeys

Hurry up!

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Why Choose Radio?

Take a second and think of your favorite book.  You know… the one you’ve read several times.  One so good, when they based a movie around it you were disappointed.  Why do you think that was the case?

The answer is really quite simple.

When something is described well, we easily create a picture in our mind. A powerful, vibrant, highly defined picture.  It is always one-of-a-kind and our own way of capturing the words and creating images.  

So no matter what product you are selling or services you are offering, let the listener create the image.  Radio IS the “full page” ad.  

 

Have you experienced what radio can do for your company?

 

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The615 Playlist for 11/20/12

Episode20. The615 11/20/12

LOCAL ARTIST OF THE WEEK
Alyssa Bonagura – I Make My Own Sunshine – Love Hard

DJ PICKS
Hammel – Dave Rawlings Machine – Monkey & The Engineer – A Friend Of A Friend (2009)
Wells – Charlie – Takes One - Dreaming

Featured Guest- Nick DeVan- G.E.D. Soul Records (Raw Funk & heavy Soul) Est. 2007 – gedsoulrecords.com
Nicks Picks-
1. DeRobert & the Half Truths- I Got Burned
2. AJ & the Jiggawatts- The Drop
3. DeRobert 7 the Half Truths- Christmas Kisses- Super Soul Christmas

THIS JUST IN-
The Southern Shame – That Sorta Guy - Careful w/ That Ax
Modoc – Mother Mary- Fortune & Fame

BANDS AROUND TOWN
Mike Farris – Oh, Mary Don’t You Weep - Salvation In Lights
Music City Roots w/ Jim Lauderdale & Buddy Miller, Shawn Camp, The Church Sisters, & 18 South

BAND’S WHO SHOWED UP
Everlovinmind- Looking At You

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Beautiful Song…

Written by a local friend…

Moon Taxi – Let’s Go Back

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