“If you’re marketing to everyone, you’re marketing to no one.”
This week on Music Business Radio, we talk with Jenn Hanson-dePaula about how publicity has evolved, how to connect more personally with fans on social media, and what marketing your album actually means. She also shares some strategies and tools for your blog, social media, and newsletter (plus why you should have a newsletter).
Jenn Hanson-dePaula is the co-founder of Mixtus Media which focuses on direct-to-fan marketing. She’s worked with authors, musicians, and other creatives for over 13 years helping them find and connect with their ideal audience online.