the615 Day on Lightning 100

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Lightning 100 is celebrating all things Nashville with their sixth annual 615 Day next Wednesday, June 15th (6/15/16). Lightning 100, Nashville’s longest running independent radio station, is hosting its biggest 615 Day yet by spinning Nashville artists exclusively all day on 100.1 FM and lightning100.com and highlighting local businesses and destinations that make Nashville unique and cement its reputation as a world-class city for the arts, culture, business, and recreation.

As part of an expanded 615 Day mission to bring the celebration beyond just Nashvilles vibrant music scene, this year Lightning 100’s staff will visit some of their favorite local businesses, restaurants, and attractions around town and feature live on-air call-ins every hour from each location. Listeners are encouraged to join Lightning 100’s staff at each destination to support these institutions and to enter to win a pair of tickets to see Nashville’s own Margo Price live at 3rd & Lindsley that night at 8 p.m. for the second of two sold-out shows.  If you don’t win tickets, tune in at 9:15 pm(CST) for the live broadcast of Margo’s show from 3rd and Lindsley!

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Lightning 100’s 615 Day will wrap up with a live broadcast from 5 p.m. to 7 p.m. at Project 615s Block Party on Fatherland Street in East Nashville where the contest winners will be announced. While at the block party, attendees are invited to enjoy some of Nashville’s favorite food trucks, hear live music from local artists and shop from locally-owned businesses at The Shoppes on Fatherland. Project 615, one of Lightning 100s long-time partners, is a philanthropic t-shirt and apparel company based in Nashville, TN that dedicates a portion of their proceeds to helping local individuals recover from homelessness, addiction, and mental illness.

“Overall, one of our initiatives as a local station is to help Nashville artists. The Local Lightning Spotlight started in 2005 and was one of the first official programming features we implemented to highlight local music. It started with spinning a few local artists a day and that began the excitement both from our staff and our listeners,” said Gary Kraen, VP Programming and Operations. Over the last 11 years, Lightning 100 has continued to expand this focus, with the station now sourcing 30-35 percent of their programming from bands and artists who live right here in Middle Tennessee. Also included in the station’s repertoire of Nashville-centric music initiatives are “the615” weekly local show on air every Monday at 6:15 p.m. and Lightning 100’s Thunderground concert series, a monthly, all-local artist showcase at the Basement East.

The original concept of 615 Day was to feature programming dedicated to local music from 9 a.m. to 5 p.m. Lightning 100’s 615 Day is now an entire day of all-local programming, and the initiative has grown to include celebrating Nashville events and spotlighting local businesses.

Tune in to 100.1 FM or live stream the station at lightning100.com all day June 15th for 615 Day as Lightning 100 celebrates their hometown!

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Brian "the web guy" is a Nashville native that grew up on radio and Grimey's New and Preloved Music. Seasoned communications professional that has immersed himself in the Nashville community while connecting local musicians, businesses, non-profits, unicorns, and transplants. Starting in 2008, Brian has worked with programming, marketing, sales, and promotion. Roles have included but not limited to copywriting, digital sales, content creation, sponsorship, video production, graphic design, booking, event creation, social media posting, and targeted ad purchasing.