Music Business Radio #194: Steve Keller

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AAEAAQAAAAAAAAOjAAAAJDliYWJmYTMyLWFkNmEtNGQyMy1iM2ViLTFhNTIxNjE0MTU4MwSteve Keller, CEO of iV Audio Branding, began his start in the Nashville music scene by making dance remixes of country hits for artists like Tim McGraw and Wynnona. He is an expert on all things related to audio branding.

iV Audio is an audio agency that provides strategic audio branding for global agencies and brands (Olay, The Ellen Degeneres, CBS TV).

On this episode, Steve talks about audio brand strategy and identity creation, branded content creation, channeling chaos as a creative construct and much more!

Brian "the web guy" is a Nashville native that grew up on radio and Grimey's New and Preloved Music. Seasoned communications professional that has immersed himself in the Nashville community while connecting local musicians, businesses, non-profits, unicorns, and transplants. Starting in 2008, Brian has worked with programming, marketing, sales, and promotion. Roles have included but not limited to copywriting, digital sales, content creation, sponsorship, video production, graphic design, booking, event creation, social media posting, and targeted ad purchasing.