Claud is the first artists signed to Phoebe Bridgers’ new label, Saddest Factory. The 21-year-old from Brooklyn is gearing up to release their debut album, Super Monster, on the Dead Oceans imprint February 12th. “Soft Spot” is the second single put out ahead of the record, and it’s Stephanie’s DJ Pick of the Week.
Recorded at the iconic Electric Lady Studios in New York, “Soft Spot” is about a classic topic: unrequited love. “Sigh. I have a soft spot for lots of people, places, and things. This song is about knowing I can’t be with this one specific person, but my feelings won’t go away… I still hope I run into them, or they randomly text me about something. It’s just me romanticizing what I can’t have and being like “but what if…”’ Claud told Consequence of Sound. Dreamy and atmospheric, the track remains true to their roots in bedroom pop.
Before being signed by Saddest Factory, Claud independently released an EP called Sideline Star in 2019 and had previously recorded under the name Toast. They wrote more than 50 songs during their stint at Syracuse University, the best of which will be featured on the upcoming LP. Now a collaborator of Clairo, Unknown Mortal Orchestra’s Jake Portrait, and many others, the young musician has landed on their feet and caught the attention of the indie world.
The music video for “Soft Spot” is inspired by this journey. After leaving college to pursue music Claud first moved to New York, then LA, and then back to New York before starting to finally settle down. They explained to Paste, “Something I’ve come to realize in the last couple years is that moving away is VERY different than moving on (seems obvious but is really not … ). This video is about the stuff that you can’t seem to leave behind and that comes with you wherever you go, whether they’re good things or not so good things.”
Be sure to tune into 100.1 FM or lightning100.com to hear “Soft Spot” by Claud featured as Stephanie’s DJ Pick of the Week. Be sure to let us know your thoughts! Tweet at us with #L100DJPick and share your take on the track.