Music Business Radio #198: Jenni Smythe

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Jennie Smythe is CEO of the digital marketing agency, Girlilla Marketing. She’s worked to market dozens of top-shelf artists including Darius Rucker, Ben Rector, Dwight Yoakam, Jason Aldean and Nickelback.

On this episode, we talk about her start in the music business, working for Elektra Entertainment, why she jumped the record label ship to join Internet company YAHOO! as Director of Marketing and Promotion for YAHOO! Music, and making the move to Nashville to start her own music marketing company.

Topics discussed include how to get attention online, what makes an effective promotional campaign, breaking new artists and more.

Brian "the web guy" is a Nashville native that grew up on radio and Grimey's New and Preloved Music. Seasoned communications professional that has immersed himself in the Nashville community while connecting local musicians, businesses, non-profits, unicorns, and transplants. Starting in 2008, Brian has worked with programming, marketing, sales, and promotion. Roles have included but not limited to copywriting, digital sales, content creation, sponsorship, video production, graphic design, booking, event creation, social media posting, and targeted ad purchasing.