Music Business Radio #198: Jenni Smythe


Jennie Smythe is CEO of the digital marketing agency, Girlilla Marketing. She’s worked to market dozens of top-shelf artists including Darius Rucker, Ben Rector, Dwight Yoakam, Jason Aldean and Nickelback.

On this episode, we talk about her start in the music business, working for Elektra Entertainment, why she jumped the record label ship to join Internet company YAHOO! as Director of Marketing and Promotion for YAHOO! Music, and making the move to Nashville to start her own music marketing company.

Topics discussed include how to get attention online, what makes an effective promotional campaign, breaking new artists and more.